In an age when smartphones rule, it is important that your site is optimized for mobile searches. 91% of smartphones use their devices for browsing information online. If you are an online marketer, keep your site mobile optimized to ensure growth for your organization. As per future marketing trends, mobiles are indispensable while strategizing for digital marketing.
When we speak about mobile optimization, discussing apps is the inevitable next step. Creating mobile apps is not enough. Your apps must reach the right audience. To ensure that your mobile app figures in the Play Store (Android) or App Store (iOS), improve the search ranking for the apps. At WebPromotionerIndia, we recognize and understand the importance of mobile marketing. Hence, we have designed mobile SEO and app optimization solutions that will complement your existing web marketing initiatives. Our SEO team has done their drill to understand how the mobile space works as well as its future trends.
Our mobile optimization can be carried out by the following 2 ways:
We follow the best practices in the industry to ensure that your website is optimized for both the web and mobile devices. If your site is well optimized, we take additional care of the page speed, website design for the mobile, optimize the titles and meta descriptions, optimization for local searches, etc. We also check and see if your website if responsive. This means that your site will automatically adapt to the user’s screen size. This is one of the main elements that we keep in mind while optimizing for mobile devices.
App optimization is another way. It is almost similar to the way we optimize your web pages for a better ranking on the search engines. The difference is here we target the app stores. As a part of our app store optimization services, we create visually appealing pages with the right content that includes search optimized app description. For content optimization, we select keywords and describe the apps accordingly for better visibility.
For app optimization, we consider the real user feedback on your apps and then use the same to optimize them. We keep a close check on the review and ratings to better plan the mobile app marketing services. While designing the app, it is equally important to use the right icon and screenshot. App store is a huge platform. If you are not guiding your users right, you will simply lose them. For instance, if the user is looking for an app to edit images, he/she will look at the name, icon and description. You have to be precise with words, right with the category and use the correct icon.
Our experienced team will help you to target the right keywords and ensure more downloads.